Our Story

How to start a skincare company as a female and grow fast

“It all began on a camping trip. I had been hiking all day, and wanted nothing more than to wash my face before eating by the fire under the stars. My bar of soap was slimy from the day before, and had leaked into my duffle bag. So I reached for my backup face wipes, which left my skin feeling irritated and greasy. I thought, skincare while camping HAS to be better than this!

So I got to work. I began sketching ideas of what outdoors skincare would look like. It had to be non-toxic, first and foremost, because duh. But it also had to be lightweight and convenient. I believe deeply in “leave no trace” and I wanted to make a face wash for myself that aligned with my values. One day, after doing a load of laundry with waterless powder detergent, a lightbulb went off in my head. Take the water out of face wash, make it a powder, and put it in plastic-free packaging. That’s when Wild Thing was born.”

-Britta, Wild Thing founder

Women hiking together in dunes

LET’S GET TOGETHER

We aim to create a community who believes we can take meaningful action together, for ourselves and for the planet. Because together, even small steps can make a big difference.

How to start a beauty company

“We shouldn’t have to sacrifice our skincare while doing what we love.”

— Britta, Wild Thing Founder

Clean for You

CLEAN FOR EARTH

natural face wash powder plant based ingredients

no parabens

no phthalates

no artificial dyes

no synthetic fragrance

no animals testing

plastic-free

100% biodegradable

100% recyclable

soy-based ink

travel-friendly

The mountains are ADVENTURE

The water droplet represents CLEANSING

And the sunburst is REPETITION, as the sun dries and warms us, bringing us back to where we started, ready for another adventure.

protecting sea turtles and oceans by removing harmful plastics from skincare

OUR ZERO-PLASTIC COMMITMENT

We promise to leave single-use plastic out of our packaging.

Our bottles are 100% biodegradable and recyclable: made of FSC certified paper, soy-based inks, and compostable and reusable mailers.

(Mostly so this turtle stops giving us the side-eye.)

We continue to innovate every day to ensure our packaging for current and future products aligns with our deep desire to keep harmful plastic out of nature.